Our last post was titled I Just Want What I Am Entitled To.  If you missed the short video, please take a moment and view it.  It last less than two minutes and provides a powerful message.

The story is simple. 

• A woman comes to the office of the business her husband co-owned prior to his recent death. 
• His partner welcomes her and asks about the kids. 
• What we know is that the woman has already learned what she will get for her husband’s stock based on the company’s buy-sell agreement. 
• We also know that she has three children and a mortgage.
• We learn that the agreement was signed some ten years ago. 
• We also learn that the business has been successful over the period. 
• We see that the remaining partner says that what the buy-sell agreement said is "all I can do."
• And we hear the woman say that she needs to call an attorney, because all she wants is what she’s entitled to.

If you know anyone who has a fixed price buy-sell agreement, please send this post to them.  They can link to the video here.  http://www.bit.ly/cgtCGi

Fixed price buy-sell agreements are dangerous for one primary reason.  The parties virtually never update them with the passage of time and changes in the fortunes of their businesses. 

Don’t be like the owners in the video. 

Whether they thought about it or not, they each were betting that the other guy would die first.  And one of them was right.